Timeless Design Inspired byTradition The Lactovit shower gel bottle was inspired by the product’s dairy-based formula, adopting a bottle design that evokes traditional glass milk bottles. This design choice allowed the brand to create a timeless and distinctive proposal, which is rare in mass-market consumer products. Its success lies in its ability to stand out...
The Barcelona bin, widely used across Spanish cities, is typically a 45-liter cylindrical waste bin placed in high-traffic pedestrian areas. One of its main challenges is its tendency to fill up quickly with bulky yet lightweight waste, such as packaging materials—requiring multiple daily collections. https://magmadesign.net/wp-content/uploads/2025/07/contenur_papelera_2.mp4 The design challenge was to increase its capacity without taking...
Midea commissioned the design of several small home appliances, including a bread maker. The final design of the bread maker was defined by an ascending volume that culminates in a spherical top, visually echoing the shape of a rising loaf of bread. This conceptual approach aimed to give the product an emotive, recognizable identity, combining...
Contenur set out to redesign its 2200L and 3200L urban waste containers, manufactured using injection-molded polypropylene (PP). The project aimed to improve functionality, accessibility, and visual integration into the urban landscape. The containers feature two differentiated access systems: User side (pedestrian-facing):Positioned toward the sidewalk, this side includes a foot pedal for easy opening and a...
The visualization of triumph The challenge was to create a trophy for the winner of the Basketball Super Cup tournament. We looked for a concept that would identify with the world of basketball. We created a chalice-shaped silhouette, with the top of it featuring the shape of a ball in its signature orange color, simulating...
Celebrating the Next Generation This trophy was designed to represent young football talent—the rising stars of the game. The concept draws from the traditional cup silhouette, but reinterprets it to convey lightness and transparency. Through sculptural forms that define volume while revealing a partial glass hemisphere (symbolizing a ball), the design communicates both promise and...
User-centered design that stands the test of time This injection-molded plastic lid was created for the ground coffee packaging of Marcilla and has remained unchanged in the market for over 15 years—a testament to its timeless functionality and cost-efficient design. Key design features include: Airtight seal, ensuring optimal coffee preservation. “Click” closure system, for a...
This polypropylene-injected outdoor lounger was designed for mass retail, with a focus on cost-efficiency, streamlined manufacturing, and optimized logistics throughout its development. Key features include:– Stackability for easy storage and transport,– Rear wheels for effortless handling,– A reclinable lumbar section for improved comfort,– And two finish options: slatted plastic or textilene fabric. Lightweight and...